Kombucha FAQ

For the curious

  • When should I drink it?

    Anytime you’re thirsty! Mad Magic Kombucha is a great morning or afternoon pick-me-up! You can even drink it before meals in order to feel fuller.

  • How much should I drink?

    Since Mad Magic Kombucha is rich in probiotics we suggest you simply listen to your body. However, we recommend that you start by drinking 2-3 ounces, 2-3 times a day for the first couple of days, then increase your consumption to about a pint (16 ounces) per day. Our drinkers have reported feeling more “balanced” within 3-5 days.

  • Should I keep my Mad Magic Kombucha cold?

    Yes! Best enjoyed and served cold.

  • What is the shelf life?

    We provide a best by date on the bottle for your convenience. However, since Mad Magic Kombucha is brewed with natural ingredients with no added sugars, when refrigerated it does not go bad.

  • What exactly is SCOBY?

    The root of our magic. SCOBY stands for Symbiotic Colony of Bacteria and Yeast, and it incites the kombucha fermentation process. In other words, SCOBY’s do the real work. That’s why we make sure ours live in the purest environment possible.

  • Why does Mad Magic Kombucha have sugar in it?

    Our kombucha is as raw as it gets! Sugar is needed for the fermentation, but unlike other kombucha brands, Mad Magic has no added sugar —like juice or a patented coagulant. During kombucha fermentation, the yeast converts sugar into ethanol and carbon dioxide. Then the bacteria feed on the ethanol, converting it to healthy organic acids. The yeasts do not consume 100% of the sugar during this process. Based on our fermentation techniques, Mad Magic falls into the Whole 30 Diet guidelines as an approved kombucha to drink.

  • Is it alcoholic?

    Nope! Mad Magic Kombucha uses an “open vat” fermentation process. The bacteria consume the majority of the ethanol produced by the yeast and the rest evaporates. We test our batches regularly using TTB guidelines and devices to ensure no trace amounts are left before we flavor and bottle. Safe for all ages!

  • How much caffeine is there?

    None! Mad Magic uses a special blend of organic tea naturally lower in caffeine. All of the caffeine is used as fuel for the SCOBYs during fermentation.